Few retail experiences compel us to leave the couch to buy something these days. But Levi’s Haus, the heritage brand’s adorable Wynwood pop-up, has us ditching our virtual carts for the opportunity to shop IRL. It’s a bilevel, tropical oasis surrounded by landscaped gardens, inviting lounges and high-tech areas where you can customize your denim.
Levi’s digital Future Finish technology is front and center at the temporary shop (which remains open through Super Bowl weekend), giving shoppers full access to thousands of customization options—from adding prints and distressing to tinting—that can be done on the spot in just a few hours. Express personalization is also available in the form of quick button changes, screen-printing and iron-on patches.
A potential wait shouldn’t discourage you from going all out with a look: the pop-up features a craft-cocktail bar, fun photo opportunities and a tablet set-up where you can sign up to vote, plus performances and programming are in the works for winter. Erected with salvaged wood, the structure will be dismantled and repurposed for organizations such as Habitat for Humanity. It’s nice to see a brand that celebrates vintage styles applies the same sustainable sensibility to its activations.
