Whimsical and arty, Warby Parker’s new Design District store is fitting of its creative neighborhood. The stark, minimalist space looks more like a gallery than an eyewear shop/library, which is Warby’s typical aesthetic. It was a deliberate switch for the brand’s fourth Miami store, featuring a site-specific installation by Florida-based artist Mike Wilcox. Moonrise View is made up of 13 Art Deco-style vignettes that all come together as a single work when viewed at an angle from the front entrance.
Larger and with more space to hang out and try on, the store carries Warby’s full line of eyewear and sunglasses in the company’s new expanded sizing, plus its recently introduced collection of affordably priced contacts, Scout by Warby Parker.
Warby Parker opens to the public on Saturday, December 14, with a big celebration. Browsing? Stop in for free refreshments from Pura Vida. Ready to pull the trigger on a fresh pair of frames? Saturday is definitely the day to do it: every purchase comes with a free custom tote bag, special-edition postcards designed by Wilcox and free admission to the PAMM for you and friend.
