These are the best shops in Marrakech

Shopping for: accessories

Having stocked her products in the boutique hotel El Fenn for two years, Ourika The Label’s French owner, Charlotte, opened her first store in the Medina in 2025. Inspired by Morocco’s rich colours and symbolic motifs, the brand respects traditional craftsmanship, human values, and production transparency. Watch their Instagram for behind-the-scenes embroidery work at the women’s cooperative and the matching of fabrics for clutch bags, made mainly from rugs woven in Morocco’s Atlas villages, with cut-offs being used for their best-selling Akhnif wool slipper sandals. Each piece tells a story and is 100% Moroccan-crafted. The rug clogs, with wool lining, and the Navajo clutch bags, with suede trimming, make lovely gifts and great wardrobe additions. 

Address: 80 Rue Amsafah, Medina 

Opening hours: Open daily, from 10am-7pm

Shopping for: scarves and textiles

Quality cotton, wool, linen, hand-woven scarves and textiles in an array of colours, from bold and bright stripes to muted tones, can be found at By Faissal. Three generations of traditional weaving skills are distilled into their products, which are soft and made with care, using natural dyes such as henna. There are two stores in the Medina, one on Rue Mouassine, next door to Le Jardin Secret, and one on Souk ahl Fes, near Ben Youssef Medersa. A traditional loom is set up in the store, and staff are on hand to answer any questions you have on their weaving process. Prices are higher than those for scarves in the souks, but you can feel the difference.

Address: 119 Rue Mouassine, 40030, Marrakesh

Opening hours: Open daily, from 10am-8pm 

Shopping for: women's fashion

A much-loved Marrakechi fashion brand with two stores: Norya Ayron can be found in the leafy Le Jardin restaurant in the Medina, and on Rue Tariq Bnou Ziad in Gueliz. Colourful tunics and kimonos, long and short, are loose and comfortable to wear, elegant, and stylish to admire. Bright and lightweight; perfect for floating around Marrakech’s palaces and packing. Different cuts are available: oversized, belted, and waisted. If something doesn’t fit, it can be whisked off to the atelier/workshop for adjustments. They design and produce their own fabrics, collaborating with artists to create fresh, limited-edition prints. They’re committed to ethical production, zero waste, community partnership, and creative collaboration. More good news, their online shop was recently launched with worldwide delivery.

Address: 17 Rue Tariq Bnou Ziad, 40000, Marrakech 

Opening hours: Monday to Saturday, from 10.30am-6pm; closed Sundays

Shopping for: curated fashion and home goods 

A bright, spacious boutique on Rue Yves Saint Laurent, next to Jardin Majorelle, 33 Rue Majorelle celebrates slow fashion and showcases some of Morocco’s finest creators and makers. Find thoughtfully curated his, hers, and kids' clothing brands, alongside a beautiful collection of Moroccan-inspired luxury home goods: ceramics, candles, fragrance, and prints, as well as jewellery, bags, skincare, and stationery. Whether you're tempted by Hendiya’s ground-breaking prickly pear seed oils or Compagnie d’Extrême-Occident’s upcycled luxury fabric babouche slip-ons, it’s hard to leave empty-handed.

Address: 33 Rue Yves St Laurent, 40000, Marrakech, 40000

Opening hours: Thursday to Tuesday, from 9am-7pm; and Wednesday, from 9.30am-7pm 

Shopping for: kids' clothing 

A cute store at the quieter end of Rue Bab Doukala, this is the place for gifts for little people from newborn to age 10. An ethical kids' clothing brand that brings Moroccan touches to camel tees, sweaters, and habibi (darling) embellished bibs. Their adorable products are 100% handmade using the finest soft cotton, and embroidery is done by a local women’s cooperative. 

Address: 202 Rue Bab Doukkala, 40000, Marrakech

Opening hours: Open daily, from 10am-6.30pm 

Shopping for: crafts and jewellery 

HAMIMI is a Marrakech-based brand that values human connection and the preservation of Moroccan crafts, skills, and motifs. Working with local artisans to create handmade brass jewellery inspired by Amazigh (Berber) tribal adornment, elegant drop earrings, statement necklaces, and striking bangles blend Moroccan symbols with contemporary design. Their leather bags and hand-crocheted lampshades are equally stunning. Visit their studio in Massira III by appointment until their new studio and boutique open on Dar el Bacha in the Medina, early 2026. 

Address: J2J4+9J, Rue Dar el Glaoui, 40000, Marrakech

Opening hours: Monday to Friday, from 9am-5pm; closed Saturdays and Sundays

Shopping for: Unisex fashion

The Makers Marrakech celebrates creativity and conscious fashion, with pieces inspired by timeless classics, designed to transcend seasons. Every year, they create a Summer and Winter collection, handcrafted, hand-embroidered, patchwork, and wearable art for him and her. Unique pieces, made in Marrakech, include canvas kimonos, jackets, dresses, shoes, bags, and home goods. Join one of their creative workshops, where you can learn embroidery and brasswork skills, and have your clothing custom-made by their designers.  A brand-new store opened in December 2025 in Gueliz. 

Address: Angle rue Yves Saint Laurent et, Av. Yacoub El Mansour, Majorelle, 40000, Marrakech 

Opening hours: Open daily, from 10am-7pm 

Shopping for: women's designer clothes

Hanout Boutique the place to buy that wow-factor dress or outfit. Created by Marrakech fashion designer Meriem Nour, who studied at Central Saint Martins in London, the brand blends London’s streetwear/catwalk style with refined Moroccan elegance. Known for their maxi dresses, kimonos, statement-silhouette pieces, hand-pleated details, flared denim trousers, and luxurious fabrics that balance structure and movement. Small batches are ethically made in Marrakech. If something doesn’t quite fit, items can be tailored and delivered to your accommodation the same/ next day. 

Address: 90 Sidi Abdelaziz, Rue Amsafah, 40000, Marrakech

Opening hours: Open daily, from 10am-7pm