Tales of a B2B Media, Maker and Marketer's Transition from Traditional to Digital Marketing
Join NAMA's B2B marketing group, as we learn how three businesses strategically navigated the digital impact and opportunities available to a previously print, PR and broadcast media world.
Amy Harris of the Nashville Business Journal, Kevin Keefe of Hennessy Industries and James Soto of ISM will discuss integration of media, sales & marketing technology around the B2B audience/buyer.
There will be time for Q&A at the end. Get ideas and advice to help you navigate your challenges and opportunities. Network before and after with other B2B marketers interested in exploring this new direction communication is heading.
Our speakers
Amy Harris is Director of Advertising for the Nashville Business Journal, and has worked there for over 17 years. Amy is passionate about the mission of the Nashville Business Journal of providing news, information and connections for local businesses to help them grow their businesses. Being Director of Advertising gives her the opportunity to work directly with the advertising sales consultants, clients and partners of the Business Journal. She thrives on collaborating and planning multi-platform programs that benefit local businesses and help them be more successful.
Kevin Keefe is Vice President of Marketing at Danaher - Hennessy Industries, and has worked there for almost 15 years. He specializes in Strategic planning, VOC, Product Planning/Positioning, Strategic Pricing, Market/Customer Segmentation, and Financial Analysis. Hennessy Industries, based in LaVergne, TN, With facilities in the U.S., Canada and abroad, is one of the world’s foremost aftermarket manufacturers of wheel-service equipment. Hennessy designs, builds and markets equipment, accessories and consumables under three renowned brand names: AMMCO®, Coats® and BADA®.
James Soto Founded Industrial Strength Marketing (ISM) in 2003 with a unique goal in mind — To help industrials transition from traditional to technology marketing. He currently serves as the company’s CMO.
James says that everyday he wakes up knowing that in some small way he must make his way of doing business obsolete before generational, market forces, technology or the competition does. This way thinking requires an innate ability to know when to make key investments in hard, soft and information systems that facilitate operational excellence.
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