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Revealed: the surprising European destinations on the rise in 2024

All these places saw a massive increase in Google searches last year

Liv Kelly
Written by
Liv Kelly
Contributing Writer
Krakow Poland
Photograph: Shutterstock
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With overtourism proving to be more and more of a problem in Europe’s popular cities like Amsterdam, Venice and Rome, it looks like many of us are getting a little creative with where we head on vacay – at least if Google search data is anything to go by.

By analysing shifts in Google searches from the last three months of 2023, and comparing them to the last three months of 2022, luggage storage company Bounce has come up with a new ranking of the European cities seeing the biggest surge in popularity. 

At number one, with a staggering 310.3 percent increase in searches, was Krakow. The Polish city is a culture-dense destination renowned for its affordability – check out our pick of Krakow’s best things to do here

In second place it was Seville, with an increase of 58.7 percent. The city is the home of flamenco and one of Spain’s most popular city breaks, but local authorities are making efforts to manage tourist numbers, such as by adding an entry fee to this popular attraction

In third, it’s the merry Irish capital of Dublin, for which searches increased by 38.1 percent. With all those glorious pubs and nightlife spots, it’s no wonder everyones after some good craic. 

The top 10 European cities rising in popularity in 2024

  1. Krakow
  2. Seville
  3. Dublin
  4. Vienna
  5. Prague
  6. Barcelona
  7. Copenhagen
  8. Milan
  9. Lisbon
  10. Budapest

If you’re looking for more city inspo, check out our comprehensive ranking of the world’s best cities to visit in 2024

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