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The Reel Store
Photograph: Refik Anadol Studio

The UK is getting its first permanent immersive digital art gallery, and it looks incredible

The Reel Store in Coventry is launching with a massive space-themed exhibition in April

Sophie Dickinson
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Sophie Dickinson
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Immersive art is having a moment right now. No longer content with looking at paintings in frames or sculptures on plinths, we’ve got a taste for hypnotic, all-consuming gallery experiences. And this year, Coventry – the UK’s current City of Culture – is getting the country’s first permanent digital art space.

Set to open its doors to the public in April, the Reel Store will occupy a cavernous former newspaper office in the city centre. Much like the famous Atelier des Lumières in Paris, the building has essentially been converted into one big gallery space, designed as a home for video shows that can be projected all over the floor, ceiling and walls.

The Reel Store
Photograph: Refik Anadol Studio

The first major exhibition, ‘Machine Memoirs: Space’, is a collaboration between artist Refik Anadol and NASA. Expect AI renderings of photographs taken by the space agency’s ultra-powerful telescopes. The results are so colourful and dazzling you’ll basically feel like you’re inside a kaleidoscope.

Tickets for the show are not on sale yet, but you can find out more here. Expect to see loads more immersive art on your feeds in 2022 – with an unexpected amount of it from Coventry.

Can’t get enough immersive digital art? There’s a brand-new Gustav Klimt experience coming to London.

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