La Fausse Boutique

Shopping, Bags and luggage 4th arrondissement
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La Fausse boutique (© Céline Astorg)
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An affordable concept store with a heavy accent on French designers, perfect for quirky gifts.

La Fausse Boutique is an artisanal cooperative, concept store and showroom rolled into one; more importantly though, it is an incubator for fledgling French businesses, giving them a space to mature and – as is often the case here – flourish. 

After its first location proved a success – opened at Pigalle in 2010, where designers work cooperatively in an on-site atelier – the collective set up a second, more traditional boutique in the Marais in 2014. The new store sells a diverse, moderately priced range of eccentric gifts and novelties: stickers (€6-€27), jewellery (€12-€200), silkscreen t-shirts (from €25) as well as shoes, bags, bow ties, tea, origami and even cedar-scented men’s laundry freshener. The boutique does go a little overboard with its labelling though; virtually every item is tagged: ‘homemade’, ‘handmade’, ‘Made in France’, ‘Made in Europe’, ‘French-designed’, ‘eco-contributive’.

Fostering entrepreneurship and collaboration, while creating new outlets for French designers (including an e-shop), La Fausse Boutique has become a veritable magnet for rising French talent. 

By: Céline Astorg

Posted:

Venue name: La Fausse Boutique
Contact:
Address: 19 rue des Ecouffes
4e
Paris

Opening hours: Tues-Sun 12.30pm-7pm
Transport: Metro: Saint-Paul
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