Set up by Edouard Roschi and Fabrice Penot in 2006, Le Labo is built upon expertise and exclusivity, offering fresh, unisex handmade fragrances. With four Parisian addresses, the brand has spread to 22 shops in all four corners of the world.
To keep their maximum freshness, perfumes are bottled in front of customers – an expert process that's also fun to watch. A novel experience for any perfume wearer, the purity and strength of the scents quashes any preconceived notions about patchouli, bergamot or vetiver. After choosing your fragrance of choice from the fifteen offered (from the lightest Ambrette 9 to the most powerful Patchouli 24), the technician mixes alcohol, water and oils in the lab area. The oil base of the scent is designed by scent experts Annick Menardo, Maurice Roucel and Daphne Bugey, then developed by laboratory technicians.
The number in each name refers to the number of ingredients in each perfume – the higher then number, the more complex the combination. Vanille 44 can only be bought in Paris, Baie Rose 26 in Chicago and Poivre 23 in London. So if you fall in love with Gaiac 10, for example, and you can’t make it to Tokyo this year, wait until September when all perfumes are sold in store. You can get refills all year round and a 20% discount on the price of the bottle. All perfumes are priced the same: €60 for 15ml and €205 for 100ml. And if you prefer other scented products, Le Labo also offers a body range (body milk, shower gel, soap) and beautiful candles.
TRANSLATION: MEGAN CARNEGIE