The 100 best shops in Paris – Lingerie and erotica

Head to these naughty lingerie boutiques for saucy undies and sexy gifts

Five saucy shops

Shopping, Boutiques


icon-location-pin Le Marais

This store, located close to 3W, specialises in lingerie and gadgets for girls. Upstairs you'll find a selection of sophisticated and sexy underwear; head downstairs for the sexcessories.

Shopping, Gifts and souvenirs

Passage du Désir

icon-location-pin 4e arrondissement

Founded in 2006, Passage du Désir is a veritable 'lovestore' – a place in which to free your kinky fantasies far from the cries of seedy sex shops. From willy shaped pasta to edible body paint, vibrators and an array of his and hers sex toys (including a dildo that plugs into your i-pod and vibrates to the rhythm of your music!), something here is bound to tickle your fancy.

Shopping, Lingerie and swimwear

Fifi Chachnil

icon-location-pin 1er arrondissement

Chachnil has a new approach to frou-frou underwear in the pin-up tradition. Her chic mixes - deep red silk bras with boudoir pink bows, and pale turquoise girdles with orange trim - will have ladies and their male admirers purring in delight. The transparent black babydoll negligées with an Empire-line bust are classic saucy retro.

Shopping, Boutiques

Agent Provocateur

icon-location-pin Chaussée-d'Antin

With a selection of lingerie that could bring an entire rugby team to its knees and a name straight out of an erotic remake of a James Bond film, Agent Provocateur isn’t just about frilly knickers. Created in 1994 by Joseph Corré (Vivienne Westwood’s son) and Serena Rose, you’ll find a staggering array of luxurious, sexy underwear, from push-up bras and satin corsets to ‘waspies’.

Shopping, Bookshops

La Musardine

icon-location-pin 11e arrondissement

Perversion, debauchery and audacity are just some of the words suggested by the shelves at 'La Musardine', an erotic Paris bookshop that’s all about the daring and taboo. Forget Fifty Shades of Grey – 'La Musardine' has been popularizing erotica since 1996. The titles of the bestsellers alone are enough to put one in a naughty mood.

More to explore