An American brand, Milk on the Rocks children’s clothing boutique for kids from 0-14 years old opened its Paris branch in 2005. The seven stylists (and mothers) behind the brand put plenty of pep and colour into the boutique’s wardrobes, giving the garments interesting textures with crochet and other materials. The modern designs were originally created mostly for boys who, a bit like their older counterparts, generally have less of a choice than girls in clothing. But over time, the brand has started to cater to little girls as well.
The brand has a practical side, and the knitted clothes can be machine-washed. The prices aren’t exorbitant (€39 for a playsuit, T-shirts between €33 and €44) but only if you ignore the fact that children grow so quickly. So you wouldn’t come here to dress them head to toe, but why not a little dinosaur jumper here or a rabbit coat there? Games and cute gadgets from Japan and the Netherlands are also on sale.