The American mega-brand’s grown-up preppy style has arrived in Paris. Its neo-Art Deco-style, 1,500-square-metre Champs-Elysées flagship features a multitude of mini-boutiques. Themed sections include Weekend (casual), the eco-friendly Heritage and the higher-end Monogram. One big draw is the free personal shopping service, with absolutely no requirement to buy. Reserve in advance. This will also give you access to your own (rather lovely) 1930s-style dressing room away from the throngs. For extra fizz, they’ll even serve you champagne and coffee.
‘In the sunshine, in the rain, in the dark or in the day, all you need’s on the Champs-Élysées.’ So crooned Joe Dassin on the magnificently cheesy ‘Les Champs-Élysées’ back in 1969. Today this grand avenue must still rank among the most fashionable (and outright eclectic) streets in Paris. A whole host of mainstream fashion brands – Banana Republic, Levi’s, Hugo Boss, Abercrombie & Fitch and even Marks & Spencer – have chosen to locate their flagship stores on the Champs, which after a slightly déclassé period in the ’90s has once again become the city’s epicentre of consumer chic. Looking for an upmarket souvenir? Keep ahead of the curve with our guide to the best places to shop on the Champs-Elysées right now.
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