Paris has concept stores in spades. The city seems to specialise in boutiques that smell of scented candles, where you go to buy glitzy jewellery and sparkly scarves. SoWeAre is very much in this vein: this is where the young and trendy come to stock up on pretty scarves, kooky mugs, and of course clothing. So what sets it apart from the crowd?
You'll see from the moment you set foot inside the shop. SoWeAre does a very good job of spicing up its displays with a couple of eccentric touches, such as humourous window displays and a wall-mounted 'mood board'. A cursory look around the displays will reveal some interesting brands too: designer footwear by Patricia Blanchet (€270 for a pair of boots), Cosh 'ear necklaces' (€55), Nümph shirts (€60). Complementing these is a decent range of cheap curios – we couldn't resist the model of the trombone-playing rabbit. Not one for light wallets, but the place to go if you're tired of run-of-the-mill accessories.