After an impressive debut in Seoul, the company Handsome exported its fashion concept store Tom Greyhound to Paris in 2014. For its first international address, the multi-brand boutique is found in the Marais, on rue Saintonge.
Installed in a former art gallery of 300m2, the space has an artistic vibe in its DNA, with "a way of upgrading clothes, to show them via art", they explain to us. There's both a chilled and intimate setting to complement the luxury of the creations. Pretty armchairs and sofas are there to offer a pause whilst you browse.
Tom Greyhound offers a large range of pieces: more casual items which are more or less affordable (still, a t-shirt will set you back at least €120!) as well as out-and-out couture. As for brands, the most cool and luxurious are favoured such as Acne, Marni, Alexander Wang, J.W. Anderson, as well as more recent names like Roksanda or Christopher Kane. Unsurprisingly Tom Greyhound is also a trove for emerging Korean fashion brands including Decke, Time or System which can't be found elsewhere in France. Basically, if you want what's new and cool - you know where to go now.