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[title]As a long-standing partner of the event, stc group has secured a leading presence, with three branded spaces and a competition exclusively designed for amateur players.
If you've been anywhere near Paris Expo Porte de Versailles recently, you couldn't have missed the crowds of gaming fans gathered for the Esports World Cup, the world's most prestigious esports tournament, taking place from July 6 to August 23. The programme features seven weeks of competition across 24 iconic titles, including League of Legends, Call of Duty, Street Fighter, Tekken or Fortnite, bringing together the world's best professional players.
You also couldn't have missed the three letters of the stc logo. The telecom company is once again a Founding and Elite Partner of the Esports World Cup.
From Riyadh to Paris: A Global Showcase
After two editions held in Riyadh, the event, now established as the industry's leading competition, has crossed continents and arrived in France. The group has taken over several strategic locations across the venue. The stc Arena, one of EWC 2026's main stages, hosts some of the tournament's most highly anticipated matchups. Giant screens, spectacular light shows, excited commentators and roaring crowds create an atmosphere worthy of a world-class sporting event.
Meanwhile, the stc Contenders stage hosts the final qualification rounds for aspiring professional players, as well as the Warriors Cup. Reserved for the gaming community and top-level amateurs, the competition gives participants a chance to chase their dream of joining the professional ranks, with access to the nearby stc Players Lounge. This premium space welcomes players, content creators and invited guests, encouraging networking and interaction at the heart of the gaming ecosystem.
Even without a ticket to the finals, there's plenty to experience. Alongside the competitions, the Fan Fest is where everyone gathers to unwind, try out new games, meet players and influencers, take part in cosplay contests or compete in amateur tournaments.
Fueling the Future of Gaming
It is in this gaming community that stc is investing through its partnership with the Esports World Cup. The group puts its technological expertise at the service of players, content creators and gaming communities, providing high-performance networks and an extensive digital library on its stc tv platform, featuring more than 20,000 entertainment titles and over 130 live channels — including a dedicated Esports World Cup channel that broadcasts live matches alongside expert analysis, exclusive content and replays.
At the same time, stc is developing services designed with gamers in mind, such as its “Level Up” mobile offering, which provides additional data for the most popular games, as well as direct payment solutions to make purchasing gaming content easier.
These services are benefiting from unprecedented exposure during this Paris edition of the Esports World Cup, which surpassed the milestone of 100,000 tickets sold even before opening its doors. By placing itself at the heart of this major event, stc is creating new connections between millions of gaming fans around the world, who together are shaping the games and experiences of tomorrow.