Denmark Street is getting a new music-themed hotel by Universal Music
London’s iconic music street is set to become a whole lot more lively with a new themed hotel.
For more than a century, Denmark Street has been a beacon for musicians, songwriters, artists and music fans. Known as Britain’s ‘Tin Pan Alley’, the tiny avenue became packed with recording studios, rehearsal rooms and guitar shops after a slew of headline names made it their regular haunt.
Now, Universal Music Group and entertainment brand Outernet are opening a hotel in celebration of the area’s deep connection to British music culture – where acts like the Rolling Stones, David Bowie and Jimi Hendrix have written and recorded hits.
There’s not long to wait – UMusic Hotel Denmark Street is set to open near the end of 2026 as the brand’s first hotel in the UK. It launches alongside a number of music-focused experiences across the district, including food and beverage ‘concepts’, lounge spaces and more Universal-signed acts at Outernet’s grassroots live music venue, The Lower Third.
Photograph: ShutterstockRegent Sounds Studio on Denmark Street
Jordi Solé, the president of UMusic Hospitality & Lifestyle (UMHL), said: ‘We are incredibly proud to be part of its next chapter. Together with Outernet, we have the opportunity to honor that legacy by creating hospitality and cultural experiences that inspire discovery, support emerging artists, and ensure this remarkable destination continues to shape the future of music for generations to come.’
UMHL has created one other music-th