Victoria Singer

Avant Garde, Multidisciplinary artist Ronny Chokron, a fashion photographer and impersonator of Tel Aviv’s drag phenomenon, aka, Nona Chalant, used to run her own Culture Nights at Tel Aviv’s now defunct iconic gay bar, Evita, and has since gone on to helm a series of new projects, including a video series about whatever fits her fancy, taking inspiration from the likes of Ru Paul’s Drag Race to the Pesia Girls, a humorous Israeli group of men dressed as women.    Next on the docket? A joint project with Tel Aviv Global City - running fashion tours starting this month ahead of Gindi Fashion Week. Chokron will host a range of fashionistas, journalists and artists in guided excursions throughout the city, talking about alternative fashion and trends, and meeting with local designers at their studios - like Ido Wolfman of Mardo Studio and bright, young thing Mark Goldenberg.    © Dan Yosefi Chokron’s love of fashion and eccentric personality is as entertaining as it is interesting and her guided tours are a sight to be seen with your own eyes.    March 10, 11:00-13:00. NIS 70. Sign up in advance (visit-tel-aviv.co.il)

Thirty-four year old Avishai Pais has each foot in two separate fashion worlds. As the owner of hidden-like-a-perfect-secret Kassima Vintage, he curates an enviable mix of coveted Israeli treasures from bygone eras. With six years under his vintage belt, he has catered to the best of local Tel Avivian celebs and style-setters, and has most recently plunged head first into his latest role: crafting his own namesake brand - Pais.   The modern, tailored designs are crisp and classic, with painstaking thought to what works best on the female form. Stay tuned for an exclusive, limited edition collection marrying a dynamic dialogue between found vintage fabrics and contemporary styles - sure to be a sell-out series.   23 Nachalat Binyamin St, Tel Aviv (052-8649928/facebook.com/pais.avishai)

From the prolific work of Bill Cunningham, who shot street style for the New York Times for almost four decades, to Scott Shuman (aka 'The Sartorialist') who spurred a whole new generation of street style photographers, bloggers, and Instagrammers with his modern-day takes on fashion, technology, and parlaying it into a lucrative career of his own brand, street style has undergone an upheaval in the last 10 years – initiating not only a disruption to the fashion world, but also colliding with it and manifesting a new style reality.  A well done street shot for a virtually unknown photographer (and/or subject) has the ability to go viral and launch careers, fashion campaigns, and inspire a massive, obsessive community of online fashion lovers/shoppers to buy one single accessory, or a whole lot more, a million times over. The power of street photography is paramount and our 31-year-old local darling, Asaf Liberfrund, of the popular blog TheStreetVibe.co, has made it his mission to not only to showcase global fashion, but also uncover how world trends connect people and how cultural baggage creates personal style in the ever-evolving  bubble of fashion.   © PR         How did you get started as a fashion photographer? One day I took a pocket camera from a friend and began shooting. I immediately felt it was the right and important thing to do in the world, and I still feel that way.    What do you shoot with? I change cameras frequently. Right now, it's a Canon D-70.   Film