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Visual Storytelling Through WordPress Theme Design

Most discussions and talks on WordPress theming are focused on development, but to write the code for and develop a WordPress theme, you first need design. And, while the design of a WordPress theme plays a supporting role to the content, it is critical in setting the tone for the feeling of a website, focusing visitors' attention, guiding them through the site to a conversion, and providing flexibility for future site enhancements and expansion.

In this talk we'll cover:

• Planning the design and flow of a WordPress theme

• The process of theme design and critical considerations that need to be accounted for

• Designing with custom page templates and custom post types

• Responsive design and mobile design considerations


Jennifer Bourn is an award-winning designer and the founder and creative director for Bourn Creative, a full service design agency, specializing in web design, brand design, messaging, and content strategy, with WordPress as their platform of choice.

When not obsessing over details, margins, and content, Jennifer manages the Bourn Creative brand, writes for several marketing blogs, speaks regularly at both virtual and live events across the country, co-organizes the Sacramento WordPress Meetup, and is lead organizer for WordCamp Sacramento 2016.
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By: The Urban Hive