Worldwide icon-chevron-right North America icon-chevron-right United States icon-chevron-right California icon-chevron-right San Francisco icon-chevron-right Gwyneth Paltrow's Goop is hosting a holiday pop-up shop in San Francisco
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Gwyneth Paltrow's Goop is hosting a holiday pop-up shop in San Francisco

Goop holiday pop-up
Photograph: Adrian Gaut

Gwyneth Paltrow-devotees, prepare yourself for some seriously exciting news: the actress turned wellness guru is about to deck the halls with a gorgeous holiday pop up based on the Goop gift guide.

The concept shop pops up in three locations across the country including Manhasset, Dallas and San Francisco. Open this week in conjunction with the launch of their annual holiday gift guide, Goop GIFT lets you shop the gift guide IRL in what the brand calls a “one-stop holiday gifting destination.” The pop-up is decked out with chic decor, minimalist interiors, a conveyor belt of roving gifts in clear boxes and pretty wrapping, and a neon Goop Gift sign hanging on the back wall. The coveted gift guide has been on Goop’s website (in addition to brick-and-mortar stores) for the past three years, but this is the first time the company is hosting a holiday boutique. 

Photograph: Adrian Gaut

From apparel to home goods and beauty items to fun experiences, Goop GIFT includes some of the latest, most stylish, and sometimes most outlandish items (Does anyone really need a $85 bag of crystals?) you can give for the holidays. Each store includes the gift guide’s 12 categories, including "the traveler," "the host," and "the lover," as well as two new categories—"the one-step-aheader" for all the latest trends and "the one and only" for ultra luxe finds. There will also be options for select personalization, gift wrapping, calligraphy and even delivery.

Within the medley of Goop-approved favorites are also an assortment of designer items from around the world including the Morihata Chikuno Cube natural air purifier, the Not-Another-Bill personalized backgammon set, and local artisan Casey Zabala's Wanderer's Tarot card deck. There will also be a number of Goop collaborations available like the goop x Jérémy Collot handmade kitchen knife and the goop x Cinnamon Projects incense set

Photograph: Adrian Gaut

Goop GIFT is located at 2241 Fillmore Street, Nov 15–Dec 24: Mon–Sat 11am-7pm, Sun 11am-6pm.  

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