San Francisco has a long-standing tradition of starting food trends, and this next concoction might have taco lovers lining up for hours (and not just on Tuesdays). Introducing Vive La Tarte’s new hybrid creation: the Tacro.
The Tacro (a portmanteau of taco and croissant) is a croissant shell stuffed with savory fillings and folded like a taco. The creation, which launches January 19, comes in three varieties: chicken and avocado, slow-roasted pulled pork, and pineapple with barbecued jackfruit.
The masterminds behind the dish, husband-and-wife team Arnaud Goethals and Julie Vandermeersch, started Vive La Tarte in 2011 as a pop-up bakery in the back of their bright orange Volkswagen van and quickly found a following, which allowed them to open a brick-and-mortar shop in SoMa in 2015. The new Ferry Building store is the bakery’s second location—and the only spot where you can get the Tacro.
You can find Vive La Tarte just outside the Ferry Building’s northern entrance, in the former Dandelion Chocolate kiosk space—that’s right next to Fort Point Beer Company, for those who want to wash down their Tacro with a quality craft beer.
“The great thing about the Ferry Building is that it’s 100 percent alive,” says Goethals. “You have people commuting there, people working around there, the farmers’ market and the different providers in the Ferry Building itself.”
In addition to the Tacro, the bakery serves seasonal fruit-stuffed croissants, smashed-avocado toast, salad bowls and sandwiches on house-made sourdough bread. It also features espresso drinks by Sightglass Coffee, coconut cold brew and turmeric lattes.
“For us, it’s about honest, handcrafted food and connecting with our customers,” adds Goethals. “Just having great food isn’t enough. If you come to our place more than a few times, we want to know your name and how you like your coffee.”