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AB Fits

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AB Fits
Photograph: Courtesy AB Fits

Time Out says

Denimheads have been visiting this bastion of men's and women's jeans for almost 30 years. Situated in its original, still charming, spot in North Beach, loyal shoppers come for the collection of blues, which very few stores could rival. Sure, you'll find familiar-ish labels like A.P.C., Raleigh Denim, Tellason, and DL1961 Premium Denim. But discovering obscure, high-quality brands from around the globe (Matias, Freenote Cloth, C.O.F. Studio and I and Me, etc.) is the really fun part. Along with the crazy-good jeans lineup, AB Fits owes its success to the guy who finds them…owner, denim genius and all-around nice guy Howard Gee. Make sure to check out the store's own AB Fits jeans, which make great souvenirs. P.S. You'll also find a smattering of equally stylish tops, jackets and accessories here.


1519 Grant Ave
San Francisco
Cross street:
at Union St
Opening hours:
Tues–Sat 11:30am–6:30pm; Sun noon–6pm
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