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The Mission flagship of this homegrown (and internationally known) street brand is a favorite spot for scoring cutting-edge hats, tees, outerwear, socks and accessories (dog harness, anyone?) starring Benny Gold's signature paper plane icon and/or Stay Gold slogan. The clean and cool 1,500-square-foot spot is also a great place to chill in a cozy chair while sipping on a really good pour-over coffee in the café situated up front. The space, which also serves as a BG's design studio, is utterly authentic with a palpable DIY work-ethic vibe.
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