Echo Furniture

This small Noe Valley shop is the perfect antidote to impersonal big-box stores. Friendly, go-the-extra-mile customer service has been the name of the game here for 20-plus years—exactly why city dwellers continue to flock to owner Cliff Williamson's storefront. The custom wood furniture is particularly suited to those living in small apartments where every inch counts. Affordable beds, dining tables and dressers are available in a variety of styles and from an array of brands; sofas, sectionals and armchairs can also be custom upholstered. Window coverings and a smattering of accessories and lighting round out the merch.