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Shopping Mission
Photograph: Yelp/Amelia J

It all started with Michael Preysman's desire to create a great tee shirt in 2010. Fast-forward to today and the founder's SF brand has become a favorite IRL shopping destination where hipsters, moms and dads, creatives, and regular Joes and Janes of every age load up on quality basics. The digitally native retailer brings "radically transparent" pricing (and a neutral-leaning color palette) to life in its 3,000-square-foot flagship. It's clean, bright and airy—not a mannequin in sight. What you will find: expertly folded stacks of denim and cotton tees, beckoning cashmere sweaters, regiments of neatly arranged wrap dresses, and hoodies and sweatshirts lounging on minimalist wood displays. Plus, shoes plenty of shoes (including Day Heels galore). Although long queues are known to pop up, mostly on weekends, Everlane's integrated ID system allows for quick and seamless checkouts.


Venue name: Everlane
Address: 461 Valencia St
San Francisco
Cross street: at 16th St
Opening hours: Mon–Sat 11am–8pm; Sun 11am–7pm
Price: $$
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