Modern Citizen

This much-loved San Francisco women's label recently settled into a beautiful permanent storefront, after a merry-go-round of pop-up spots. Located on boutique-laden Union Street in Cow Hollow, the e-tailer's only brick-and-mortar is a treasure trove of effortless, unfussy and un-boring staples. Indeed, the combination of sleek silhouettes and interesting details is key to attracting fashionable, professional women—and the reason Modern Citizen routinely draws Zara comparisons. Shopping the uncluttered store is sure to be fruitful for those on the hunt for versatile pieces like LBDs, jumpsuits and blazers, as well as sweaters, bags and small leather goods. A smattering of home and beauty items, and a brilliant selection of jewelry, including MC's signature compass necklace, round out the lineup.