Rock Hard

There are many sex shops in the Castro. But Rock Hard stands apart from some of its cavelike contemporaries with an extensive selection, welcoming atmosphere and helpful staff. The majority of the clientele here is gay and male, and the merchandise is largely geared toward its neighborhood base (if the Pride flag displayed in the front window wasn't already of a tip-off). You'll find an assortment of sex toys, bondage accessories, strap-ons and lube (by the gallon!), neatly displayed against neutral gray walls. Though relatively small, the shop is well lit and inviting—the door is often left propped open on warm nights—and store clerks are adept at answering questions or offering suggestions. Beyond inexpensive lube, the store is also known for showcasing exhibits of erotic art.