If Unionmade is the gold standard for the stylish SF guy, Welcome Stranger is a little more rugged. It's a store for the outdoorsy guy that wants to look put-together, but not like he's trying too hard. The clothes are scattered among vintage trunks and camping equipment, adding to the urban woodsman feel. The emphasis is on fit and functionality, with finds like Jungmaven T-shirts, APC jeans, Zig-Zag shoes, and Barbour waxed canvas jackets—plus accoutrements like Otter Wax to make your leather and suede last. This is a great spot for affordable eyewear from brands like Capital and Westward Leaning, especially since the demise of Warby Parker in nearby NoPa. The store clerks are unobtrusive—more of a friendly “hey, man,” greeting than a “what are you looking for?” pounce—but are knowledgeable about fabric, fit and styling. The shoppers here may not care about capital-F Fashion, but they still look stylish as hell.
|Venue name:||Welcome Stranger||Contact:|
460 Gough St
|Cross street:||between Grove and Ivy Sts|
|Opening hours:||Daily 11am–7pm|
|Transport:||Bus 5, 16X, 21|