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Bob Wise started surfing the bracing waters at Ocean Beach in the ‘60s; by ‘68, he had launched is own shop on Wawona—a place to shape and glass the boards of his surf buddies. Though Wise has since expanded and relocated to the other side of the park, Wise nonetheless has earned the distinction of owning San Francisco's oldest surf shop. The Cabrillo Street store, which sprawls across three stories and overlooks Ocean Beach, has a well-appointed inventory of boards including those by Surftech, Firewire, Torq, Lost Surfboards and many more. The spot is particularly known for its range of wetsuits from the likes of O'Neill, Rip Curl, Body Glove and Xcel, as well as an impressive array of boots, hoods, gloves and rash guards. Thanks to the generous size of the store, Wise stocks plenty of extras, like GoPro waterproof cameras and surfboard travel bags, that you won't find at nearby surf shops.
800 Great Hwy
|Cross street:||at Cabrillo|
|Opening hours:||Mon-Sun 10am-6pm|
|Do you own this business?|