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Though the city is known as Brazil’s financial hub and a serious "concrete jungle," these labels don’t capture just how cosmopolitan and fascinating São Paulo can be. Its enormous size means that this isn't a city where you can show up and hope for the best: to make the most of it, you need to arrive with a plan.
Start with booking a stay at one of the best hotels or top Airbnbs in town and then start browsing our list of best things to do in São Paulo. Sure, the city's glamorous restaurats and bars are renowned but dig deeper to find underground parties in abandoned factories, alleyways inked with Brazil's best street art and lofty views over Ibirapuera park.