Seoul eye: say cheese? Evergreen Tower by Jung Yeon-doo

Jung Yeon-doo is best known for his green-screen works that playfully merge dreams and reality into a single photograph. But “Evergreen Tower,” a 2001 photo series that was recently re-lluminated at the Daegu Museum earlier this year, shows 32 families and tenants of an apartment in Seoul’s Gwangjin-gu as they are in real life.

Sure, their spines could be measured straight with rulers and smiles are a bit forced, but these photos give a sense of what the family is actually like—the artist took their portraits in the comfort of their own spaces, and the best part of the work is that it is visually self-explanatory. 

With each room’s faded peach walls, wooden floors, and pebble-like lights, you can immediately recognize that all the apartments share identical layouts. What’s interesting is how each family has personalized the space to represent their lives—and now, with the distance of time, we are also offered a snapshot of everyday Korean life from 14 years ago.