Entering the Hotel 28 Myeongdong, you won’t see a lobby. Instead, the concierge will kindly let you know that you need to take the elevator to the 6th floor (guest rooms are on the 4th and 5th floors). The guest rooms are quite large, especially for a hotel that is located in Myeongdong. The Deluxe King rooms are equipped with bathtubs and have beautiful marble floors. However, the very best room that you should experience here is the Director’s Suite, in which every piece of furniture, fabric and tableware are made by Hermès. The restaurant, Three Birds Trattoria, which is located on the 6th floor and is co-owned by the hotel management and YG Entertainment, offers casual Italian dishes. Every guest staying at the hotel receives a 10% discount at all the stores in the building, including K-Pub and Boons Apothecary.