Tempur Cinema

Those of you who grew up in the States may remember Tempur’s ads to “experience the feeling of being weightless.” (The pressure-absorbing material was, in fact, developed by NASA during the ‘70s.) In order to better promote their brand here, Tempur teamed up with CGV and now offers reclining beds for while you watch a movie—making this the first Tempur theater anywhere in the world. Next to the reclining bed is a bedstand that you can place your snacks and beverages on. Beds come in pairs, so make sure you take someone you can cozy up with.