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Just a stone's throw away from Majang meat market, Born and Bred is the premium hanwoo boutique restaurant that beefy dreams are made of. The restaurant was founded by Jeong Sang-wong, the son and descendent of a beef purveyor, who created this eatery focused on the highest quality of Korean beef. The establishment carries three different dining concepts in which a butcher lounge is on the first floor, a casual but modern eatery sits on the second, and then finally, a multi-course hanwoo experience can be had on the third floor.