Perhaps because Jeonju is known for its delicious food, there are many restaurants named “Jeonju Jip” (Jeonju house) in Seoul. The surprising thing is that most of these restaurants turn out to be quite good, much like this one in Insa-dong. Here, you’ll find a menu for meals and another for dishes to go with drinks. For meals, you can order grilled fish and jjigae or a bowl of Korean-style gyūdon (beef bowl) for 5,000 to 6,000 won. Our recommendation is the 6,000 won grilled mackerel set. The mackerel is grilled right outside the restaurant on top of a charcoal brazier, its white insides soft and juicy. The five kinds of banchan that come out are equally delicious and the white rice is cooked with millet. Jeonju Jip is hidden in an alleyway and it may be difficult to find if you’re not familiar with the neighborhood. If you go outside meal times, you may end up sitting next to an old man grabbing an early nightcap.