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Restaurants, Korean Seocho-dong
4 out of 5 stars

A shabu-shabu restaurant open since 1987, Jinsang is well known for specializing in sukiyaki (a Japanese hot pot dish), something not common in the area. It was originally located at the Wooseong Apartment intersection but recently moved to its back alley location. There's something incredibly nostalgic about visiting Jinsang—it's the kind of place many Koreans in their 20s and 30s might remembering visiting as children with their parents. Compared to more popular shabu-shabu restaurants, Jinsang is pricier, more dignified, and caters to more mature palates. They cover the basics with a quiet efficiency: fresh vegetables, neat table settings and expert service. The shabu-shabu with fresh vegetables and Hanwoo (Korean beef) is good but Jinsang’s patented shabu-ssam (meat wrapped in vegetables) should not be missed. The glorious combination of a palm-sized lettuce leaf topped with succulent meats and sauces, popped into the mouth all in one go... it's unforgettable.


Venue name: Jinsang
Address: 30, Hyoryeong-ro 77-gil, B1
Opening hours: Daily 11am–10:30pm
Transport: Gangnam Station (Shinbundang LIne, Line 2), exit 5
Price: Mains 18,700–57,200 won
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