It takes a certain kind of confidence to add your name to your shop's, a declaration of both pride and responsibility. Kim Young Mo Patisserie is certainly no exception. Unnamed sources have declared it one of Korea's top five bakeries (okay, maybe that's just us), but there's an irresistable charm in the sort of family owned corner shop so dear to us before the franchise mega chains took over. Mr. Kim Young Mo is a legend in his own right, Korea's most successful rags to riches baking story, a designated master craftsman by the government, and the basis of a popular 2010 K-drama, "Bread, Love, and Dreams." For over 30 years, his breads and pastries have been beloved by the fickle tastes of the denizens of Dogok and Seocho, no small feat. Made from natural yeast and organic flour, his breads, cakes, cookies and even macarons are all of the highest quality and very well received. His best-selling item is the Mont Blanc pastry, a mountain of chestnut cream on a buttery crust. And if you're looking for a quick lunch on the go, the baguette sandwich with its fresh ham and vegetables is a great choice.