At the original bakery located in Gunsan, Jeollabuk-do province, 1 hour waits are the norm as people still line up throughout the day to get Lee Sung Dang's famous red bean bread. In Seoul, this branch inside Lotte World Mall is the first and only one. With a rather humble appearance, the red bean bread made with rice power is mild in taste and pleasing in texture. There are various other items including bagels and Korean style crockets, but one of the most popular ones is the ice steamed bun. And mind you, if you're curious about its taste you might want to head straight to the fridge section, as they get sold out quickly (usually by the early afternoon) due to their ice cream-like texture loved by both adults and children. As you lay your eyes on the different types of scrumptious bread, you'll notice the space in the back separated by a glass window, behind which bakers in uniform are constantly rolling and twisting Lee Sung Dang's carb goodness. Whilst this bakery never does any advertising, such a scene is probably the best PR there is. Located within Seoul Seoul 3080 "reenactment street of memory," Lee Sung Dang is bringing new memories for the Seoulites who are new to its old, proud name.