Getting fresh lobster in Seoul has traditionally been an expensive excursion. But the founders of Lobster Bar are changing that expectation, serving up a low-frills menu in a casual dining space. While their menu has recently expanded, start with the classic lobster roll, which packs generous portions of tender lobster into buttery, toasted buns (with or without mayo). The secret to their quality is no secret; you’re greeted at the entrance by tanks full of live lobsters shipped directly from Maine and Canada. Unlike many hotel fine dining establishments, which may keep lobsters in tanks for three months at a time, Lobster Bar buys smaller batches more frequently—which means they often sell out by the end of the week.