In the middle of densely-packed and commercial Apgujeong, this café stands out for its strikingly low and broad construction. Promoting a more traditional Korean image in the midst of a modern city (traditional Korean homes were generally single story buildings), stepping inside feels more like being in a resort rather than a café. This feeling is only enhanced by the presence of the large courtyard garden in the middle of the establishment. This garden is visible from all corners of the café—their overall concept is centered not on how many seats they can pack into a space but on the placement and experience of their patrons. Don't assume that being a Korean café means the general atmosphere is traditional. Unlike the worn wood-filled ambience of cafes in Insadong, MuiMui blends tradition with modernity, making use of tall glass window panes and stark lines. Using such furniture as chairs from Master Lee Jung Sup of Naechon Woodworks in Gangwon-do and glassware from glass artisan Song Hee, Muimui is a perfect example of Korean design traditions in the modern era. We're head over heels for what they've done artistically, but of course we have to mention the menu: Alio olio pasta, thistle rice, black soybean ice-cream and citron slushies are just some of their innovative dishes. But trust us, you'll have to go to see and taste for yourself.
19, Dosan-daero 51-gil
|Opening hours:||Daily 11am–12pm|
|Transport:||Apgujung Rodeo Station (Bundang Line), exit 5|
|Price:||Desserts and Mains from 10,000 won|