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On Ne Sait Jamais

On ne sait jamais

The French phrase on ne sait jamais translates as "you never know" (or "you can't really tell") and indeed, it's hard to tell exactly what the concept of this café on Itaewon-ro 54-gil is. Director Park Ki-dae says the tiled walls and floors most likely cause customers to mistake it for a bathhouse concept, while others even think it's a Dr. Fish (a café chain in Seoul famous for fish pedicures). So what is it really? As Park puts it: “People can envision what they want from it.” From the blue bath-like rectangle in the center of the café one can face the kitchen from which fresh French, American, Japanese and Italian-style baked goods come out—the most famous item being their Italian tiramisu. Throngs of people come on the weekend (beware the lines) for the soft and delicious desserts paired with Anthracite coffee.

By: Hahna Yoon


Venue name: On Ne Sait Jamais
Address: 47, Itaewon-ro 54-gil, Yongsan-gu

Opening hours: Tue–Sat 11am–10pm, Sun 11am–9:30pm.
Transport: Line 6, Hangangjin Station
Price: Slices of cake from 7,000 won, coffee from 4,000 won.
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