Passion 5

Passion 5 is the upscale creation of SPC group, tparent company of the ubiquitous chain bakery Paris Baguette—but you’d never know it from walking into Passion 5’s chic space. Valet parking is offered on the street in front of the entrance, and visitors are welcome at the towering black glass building with an enormous chandelier. Inside, the gleaming shelves full of breads, tarts and cakes are flanked by a gelato counter on one end, and a confectionary selling jams and chocolates on the other. Their baked goods range from French-style patisserie to Asian-style cream buns, so there’s something for everyone at Passion 5. As their packaging is ornate and their reputation well-established amongst well-to-do ladies in Seoul, Passion 5 treats make excellent gifts.