Pierre Hermé

This establishment is the Seoul outpost of the famed Pierre Hermé dessert shop that has spread from Paris to locations around the world. Pierre Hermé, known as the “Picasso of pastry,” is lauded for raising dessert into an art form. He received the Légion d’Honneur in 2007, one of the most prestigious awards in France. In other words, he's kind of a big deal—and with good reason. This luxurious dessert shop not just another brand name on a department store wall, its an art gallery in its own right. The most famous item is, of course, the macaron. They come in a variety of flavor like rose and pistachio, but his signature touch is the combinations like the famous Mogador macaron, a mixture of passionfruit and chocolate. Already an expensive confection in their native France, these macarons are priced at 4,000 won each, which is perhaps more understandable when you learn that they must be shipped daily from France to Korea. It's always a balancing act between quality control and logistics, but this shop is certainly doing its job of sharing world-class macarons with eager Seoulites.