At a time when restaurants can gain wild popularity thanks to their superstar chefs, Italian restaurant Roadville has earned its reputation the old fashioned way, from happy customers and word of mouth. There's no drama here, just simple, good food. As if to underscore its approachability, Roadville is located in a semi-residential area next to Yeoksam Elementary School. The restaurant promotes a "social house concept"—essentially, a combination of café, bakery, restaurant, pub and even flower shop to provide a variety of contexts and enable people of all backgrounds to interact. Roadville's Italian menu is characterized by its bountifulness and affordable prices, a combination not readily seen in upscale Gangnam. Their food may be not be flamboyant or innovative, but it certainly does not lack for dedication to quality.