Rubrica

Rubrica café is one of the most popular cafés in Cheongdam at the moment. It is located on the 4th floor of Boon the Shop and also runs a restaurant in the same building. They serve up tasty cakes, cookies and sandwiches with simple but chic presentation. Some of Rubrica's pastries, like their butter ring cookies with jam or cookies made with half a dried fig and cream cheese, are unique and hard to find in other places. Coffee is quite expensive (upwards 9,900 won for an ice Americano), but the fact that it can be refilled once and includes two hours of free valet parking service in the heart of pricey Cheongdam somewhat softens the blow. The open view, uncommon in this crowded city, its tasteful furtnishings, and the bright smiles of the staff all contribute to a time well spent.