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Seoul bakery and bread guide

Break bread in style with our editors’ pick of the best bakeries and places to find the perfect loaf

Looking for an honest crust? Genuine connoisseur loafers can only take so much of the grocery store, square, pre-sliced kind before they have to break out and find a decent bakery. For the freshest and most filling baked products in town, head to our pick of Seoul’s best bread and best places for bread-heads…

Where to find perfect fresh bread in Seoul


This bakery is so popular that some say that it’s not the customers that choose the breads—it’s the bread that chooses the customers. For their plain bread, they use fat-free milk instead of water and their rich bread is made with fresh cream. Their cube breads, which are stuffed with various ingredients like curry, are the most popular and the hardest to get. You have get here especially early on the weekends to buy one of their loaves of bread.

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Ach so

One of the things I think Seoul needs more of is good German bread. If you agree with me, you can head over to Ach so on the first floor of the Richensia apartment complex in Hannam-dong. The most popular item at this place is the brötchen, a small and light bread which is considered a staple in Germany. While of course there's so much you can with it, by simply halving the bread and adding Schinken ham and German Gouda cheese makes for a quick, surprisingly satisfying meal. The owner, who fell in love with the bread culture when studying architecture in Germany, brought back the exact formulas for making authentic German bread and hasn’t altered it for the Korean palate. For 10 years, the bakery has remained in the same spot and has become the provider of bread for Seoul-based German associations and embassy events. Despite the care that goes into them, all of the items are also surprisingly on the inexpensive side, with bread ranging from 1,200 won to 2,200 won sandwiches from 3,800 won and 4,300 won. And yes, Ach so does have pretzels! And no, they're not sweet, and they do have a good amount of sea salt on top. Along with brötchen, they're the reason why I can never just pass this place when I get off at the bus stop that nearby.

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The Bread Blue

In Sinchon, bakeries are a dime a dozen and at first glance, there’s not much to differentiate The Bread Blue from any other local bakery in the neighborhood. Filled with baguettes, cakes and other cream-filled pastries, you might not notice that the bakery’s vegan at all were it not for the signs outside. Chief Manager Shin Seong-Cheol explains that some customers are even in disbelief about the fact that there’s no milk or eggs in any of their products. “Instead of topping our garlic bread with butter, we top [it] with our special rice oil. We make alterations for everything, making even vegan cream for our cream puffs.” One of the most popular breads at the moment is the potato baguette, which is topped with seasoned potatoes—making it a great, hearty meal during the winter. With several universities nearby and large, spacious seating, The Bread Blue seems a popular destination for many students to come munch on some bread and study. Shin, who originally started The Bread Blue because he knew a few children with skin atrophy due to lactose intolerance, says that the café’s equally well-liked amongst older Koreans. “They’re not really sure what it’s made out of but they just like it because it settles well with their stomachs.”  

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Comments from our coffee experts SJ This place is owned by Coffee Libre’s Kim Byung-ki, a green coffee bean buyer; roaster Kim Do-hyun; barista Park Geun-ha; barista Song Sung-man from El Café; and the genius pastry chef Heo Min-su. It took almost a year for this coffee place to become one of the best places in Korea. David G. We Some people call this place the “Avengers of the coffee industry,” as people from diverse backgrounds got together to open this store. It is famous for its baked goods as well. Cho Won-jin Their fresh coffee and baked goods will satisfy you in every way.   Fritz is one of the few places in Seoul that will offer you the choice of paper or metal filters for your pour-over. It’s no mere gimmick: one of the five cofounders is Park Geun-ha, 2014 Barista Champion of Korea, and a 14-year veteran in the business of beans. They hold cupping sessions Thursdays and Sundays at 6 p.m. for those of you wishing to learn more about the finer points of coffee (sorry, Korean only). If the language barrier has you on the sidelines, console yourself with a pain au chocolat and enjoy the retro vibe of the converted traditional tile-roof house.

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Maybell Bakery

By now, Maybell Bakery has practically become a household name, with other Seoul eateries proudly advertising their use of Maybell bread and lines of locals as well as Japanese tourists spilling out of their tiny Itaewon space. Bread flies off the shelves, and they generally sell out by early afternoon. Known for their wholesome, simple baked goods, most of their breads are not only vegan but also sugar-free.Our tip: in the back alley. just minutes from the main location is a lesser-known, more spacious branch of Maybell with even more varieties of bread and a fraction of the customers. Despite his success, founder Jeong Woong (정웅) is humble, opting for the title of “Baker” instead of “CEO” or “Owner” on his business card. He opened the second location in order to try out new breads, which is why you’ll find different varieties here (the two locations also use different varieties of natural yeast). While the fig bread and baguettes fly off the shelves at the first branch, the second branch sells an array of dense and chewy rye breads, whole-wheat loaves, and our favorite, a dark grain boule with bits of dried orange.

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Thierry B
Thierry B

You might consider adding Bread Show to that list. When it comes to French bread I don't think you can find any better in Seoul.