Established in 2002 as a small tea house in Paris, Theodor is a relatively young player of the industry. Yet, with founder Guillaume Leleu's interesting background as a literary writer and being the world's youngest tea taster, this brand exudes a unique sensibility that attracts many novices and aficionados alike. Fortunately for those of us living in Seoul, Theodor has a location in Cheongdam which serves as a salon as well as a boutique tea shop. Their scented teas, such as the J.C. Absolu Oolong (flower and peach-scented, goji berry-infused oolong leaf tea), are strong in aroma yet bright and clean. All of Theodor's tea tins are marked in one of four colors: black, pink, green or blue. Learning what each color signifies whilst conversing with the highly knowledgeable tea masters is a uniquely pleasurable experience.