If you love wearing the latest designs of each season but don't want to shell out designer prices, this is the store for you. A-land operates the largest fleet of concept store branches in Korea. It has 16 shops in major areas of Seoul like Gangnam and Myeong-dong and also in Hong Kong.
Each store varies slightly, but they all introduce the work of new designers, with a special focus on young Korean designers. Their Myeongdong store was the first to open in 2005 and carries new designer brands, imported brands like A.P.C., vintage clothing, and accessories.