Bijouca

Shopping Jongno-gu
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Bijouca—don't let your head spin with this name. It’s the owner's own portmanteau of two French words, bijou (jewelry) and cadeau (gift). Snugly placed inside one of the old hanok of Bukchon with an all-white exterior, Bijouca's extremely large windows exposing all the small intricacies inside will surely have you stop for a moment and feed your eyes with all the colorful hues the shop has to offer. What's inside all the colors? Bijouca carries a great selection of gifts for children along with playfully animated jewelry perfectly suited for adults seeking an inner child within them.

Aside from the handful of Korean products, most of the items are from European, hand-picked by the owner herself. Inside the snow-white space, it's quite obvious that the section on the left filled with mellow dolls and toys caters to babies and children while the right side is more for adults as perfumes, handbags and jewelry are lined up on the shelves and display tables.  If you’ve ever wanted a cute ballerina twirling at the edge of your earlobes or a necklace with a Bambi pendant, Bijouca will have it. That’s because most of the jewelry is from Parisian jewelry brand Les Néréides and N2, which are known for their intricate, fantastically nature themed, slightly cartoonish but of high quality designs. This is one shop where "kidults" with a raging desire for all things cutesy should be careful not to spend too much too soon.

By: Chuljunsung

Posted:

Venue name: Bijouca
Contact:
Address: 74-7, Yulgok-ro 1-gil
Jongno-gu
Seoul

Opening hours: 11:00-19:00
Transport: Anguk Station (line 3) exit 1. 5 min walk.

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