Choco El

With its vibrant brown frame, and stylish children’s clothes on display, Choco El (short for “chocolate elephant”) will have you stopping to look inside, regardless of whether you have kids or not. From 100% cotton onesies for babies as young as six month old made to rompers for 10-year-old girls, their tones range from charcoal navy to grayish pink and ivory white. Their t-shirts that average about 30,000 won may be easier to gift for your friend’s children than to buy for yourself. Slip-ons and comfortable boots in the shoes category are some of their best-sellers and accessories (socks, hats and hair bands) make for less intimidating gifts to buy when shopping on a budget. Come visit Choco El’s only store in Seoul when looking to buy something stylish for your child or your friend’s kid.