Get us in your inbox

Search

E comma E (by mademoiselle hee)

  • Shopping
E comma E
Advertising

Time Out says

Simplicity with sparing, but witty, details

Perpendicular to the main Itaewon road is a small alley full of boutiques dedicated to independent fashion of all stripes and sizes. At the very end of this alley sits E comma E, which stands out for its simplicity—inside, it’s all bare white walls, simple white racks of clothing, clean lines and solid colors.

Designer E Eun Hee, who studied fashion locally, worked for IMseonoc before branching out on her own, developing her line based on Asian lines and forms and durable, lasting fabrics. The clothing here is the sort you could wear for years—the forms are classic enough to keep, but have just enough witty touches (a strap here, an asymmetrical line there) that you won’t bore of them. Blouses and dresses generally sell for 100,000 won, coats from 300–500,000 won.

Details

Address:
대사관로5길 11
용산구
서울
140-891
Transport:
Itaewon Station (line 6), exit 3
Opening hours:
Mon–Sat 11am–7pm
Advertising
You may also like