Gentle Monster

Beloved design store, Gentle Monster, which has its flagship store in Apgujeong, is planning to open a branch in New York City’s SoHo neighborhood. They are famous for decorating each of their stores with different concepts. For example, earlier last year in Saerosu-gil, the theme was “Kitchen,” and this past summer, it was decorated for “Home and Recovery,” presenting a European bedroom, built-in closet and bathroom. Anyone, including those who do not wear sunglasses or glasses, can have an interesting experience at Gentle Monster’s showroom, as it is more than just a showroom, but a playground and a gallery.